With an automatic Swiss movement, competent dial design and detailing, and a PVD-coated steel case meant to look a bit "nostalgic" and weather-beaten, the Mido Multifort Escape isn't just priced decently, but it is also properly targeted toward a younger audience. I'm not ready to say that the brand as a whole has turned itself around, but there are an increasing number of promising things coming from Mido.
凭借着瑞士自动机芯，精湛的表盘设计和细节设计以及PVD涂层不锈钢做旧处理的表壳，美度舵手穿越者腕表不仅价格体面，而且还在适当的时机指向年轻受众。还不能说美度这个品牌已经成功转型，但是美度良性发展是有目共睹的。
We see a lot of this from Swatch Group brands, where individual products here and there start to make a lot of sense in both design, technicality, and pricing. It is as though the right product team got their hands on it, and the brand uses something like the Multifort Escape as an experiment. What is still missing however, is any real attempt at creating a storytelling narrative around the watch. Mido (like many of its colleague brands), still banks on watch retail staff to tell these stories, which simply doesn't happen very often these days. So, for now, you and I can guess together what sentiments and themes Mido is ultimately trying to suggest with the four current versions of the Multifort Escape watch.
我们从斯沃琪集团的品牌中看到了很多这样的产品，其中个别产品在设计，技术性和定价方面已经开始有点看头了。这就好像正确的产品团队已经掌握了它的玩法，品牌选择舵手穿越腕表来做这个实验。不过，不足的地方就是没能围绕手表创造一个故事线。 美度（它的很多系列产品都是这样），都是依靠零售商来为产品讲故事，不过现在已经很少这样了。所以，现在，我们可以一起猜测美度将最终用当前四款舵手穿越手表来表达什么感受和主题。
