4.龙井品茗时刻
在龙井茶村的绿野中漫步之后,坐下来用瓷质茶杯中品尝龙井,这是中国最好的茶之一。
“最忆是杭州”席卷欧洲
展现东方韵味
一直以来,杭州旅游推广营销立足城市文化底蕴在全球范围内进行创意化展现,向世界讲述杭州故事,传递东方魅力。本次泰晤士报整版报道杭州形象也标志着杭州市文化广电旅游局2019“最忆是杭州”杭州旅游欧洲市场整合营销项目逐渐进入高潮。
从9月份开始,以“东方文明曙光 现代精致生活”为主题的杭州旅游形象将陆续在英国、德国、法国的主流媒体平台上亮相。
此次2019“最忆是杭州”杭州旅游欧洲市场整合营销项目通过进一步挖掘杭州城市旅游的内涵和外延,充分展现精致和谐、大气开放的城市文化精神,以最美的姿态向世界发出邀请,热忱欢迎中外游客来到杭州、了解杭州,领略杭州的“独特魅力、别样精彩”。
附:《泰晤士报》刊发全文
Natural wonder——Hangzhou Living poetry
At the heart of the ultramodern city of Hangzhou is West Lake, a place so bewitching it has inspired some of China’s finest artists, writers and poets.
Morning mist stirring over a mysterious mauve lake, sighing willow trees, tiered pagodas and a thousand layers of green – West Lake in Hangzhou is a sight that has moved poets and writers for nearly two millennia.
Every season here brings delights. Purple lotus flowers fringe the lake in summer. Ginko and maple trees flame red, orange and gold in autumn. Winter is white mountaintops and plum trees iced with snowflakes. And spring is temperate and fragrant, with creamy Yulan magnolias and baby pink cherry blossoms bursting into bloom and perfuming the air.
Hangzhou is in eastern China, just 40 minutes by high-speed train from Shanghai. Whichever season you visit, West Lake’s charms are at their height early in the morning. Hire a little wooden boat and start your day floating under weeping willows, feeling as if you’ve fallen into an ancient watercolour painting.
Or book a bicycle and gently pedal the nine-mile trail around the banks, spotting pensioners practising tai chi under peaked pavilions and stopping at family-run cafes for breakfast bing (pancakes) and cups of green tea.
Whether you choose to walk, cycle, row or sail around its waters, gardens and islands, West Lake’s ethereal landscape is one that will stay with you. But Hangzhou’s charms extend to more than just its beautiful lake. The city has scores of culturally and historically important sites, dating back to the Neolithic Age. Among them, the archaeological ruins of Liangzhu City, recognised as evidence of 5,000 years of Chinese civilisation.
And tucked away on Huiri Peak at Nanping Hill is Jingci Temple. Built in AD954, it has magnificent red lacquer halls, Buddhist sculptures and an enormous copper bell.
On the other side of the lake, Yue Fei Temple is decorated with fearsome stone tigers, horses and rams dating back to the Southern Song dynasty (over 700 years ago) and offers sublime mountain views.
The octagonal five-storey Leifeng pagoda is at its most atmospheric at sunset. While the tomb of Su Xiao Xiao, near Xilin bridge, is said to be haunted by the ghost of a beautiful 5th-century courtesan and poet who died of a broken heart.
There are parks too – Xixi National Wetland Park, known as the “heaven of birds”, and Taiziwan, striped pink, yellow, purple and orange with flowers. You’ll also find three Unesco World Heritage sites in Hangzhou, including Liangzhu; alongside the ruins there are gardens, tinkling waterways, ornamental bridges and hiking trails, plus an arts centre and museum hidden within its leafy confines.
Then, of course, there’s Hangzhou city itself, its LED-lit high rises hugging the northeastern banks of the lake. It is well known across China for its welcoming laidback vibes as well as for being a home to some of the country’s most dynamic companies, including Alibaba (China’s equivalent of Amazon).
Wander the city’s broad pedestrianised streets and you’ll find street markets (such as the gorgeous silk market: Hangzhou has been known as China’s Silk City since the 13th century), shopping malls, spectacular architecture (giant golden domes, silvery prisms, and minimalist mansions), superb street food and upbeat evening activities (try to catch the Wulin Square music, fountain and 3D light show at 8pm each evening).
Eight centuries ago, Marco Polo lauded Hangzhou as “the most splendid city in the world”. Today, it is one of China’s most exciting destinations, a heady blend of nature, wonderfully preserved temples, pagodas and pavilions, and big city hits.
From romantic strolls around the lake to meditative moments in the mountains and sci-fi stays in the heart of town, Hangzhou still has the power to inspire.
Don’t miss:
The Jing-Hang Grand Canal
Book a spot on a cruise from Hangzhou to Suzhou for a dreamy drift along the world’s oldest and longest canal. Parts of it are thousands of years old and it runs, in sections, all the way to Beijing.
Lingyin Temple
The Temple of the Soul’s Retreat, as it translates to English, is best enjoyed at sunset when golden beams wash over its bronzed wing-tipped roof.
Eat the street
Downtown Hefang Street is the place to tuck into local cuisine: try pian er chuan (a noodle soup of vegetables, pork and bamboo), fluffy Southern Song dingsheng cake and a sweet-smelling tonic of West Lake lotus root powder.
All the tea in...
Stroll through the greenery of LongJing Tea Village before sitting down to sample longjing cha, one of China’s finest teas, in a porcelain cup.
(原标题《英国《泰晤士报》整版发文:杭州,中国千年来活力不断的灵感来源地》,编辑 李如)