Lesson 29 How to Push a Product
第29课 如何促销商品
1.What is important for pushing a product?对于推销一款产品来说，重要的是什么？
If you had your own product to sell, how would you push it?如果你有自己的产品要卖，你会如何推销它？
1.1push a product推销一款产品。
1.2push作为动词用法：
①推；推开
After trimming, push the hair trimmer knob down.
修整结束后，将侧轧剪开并推下。
②催促；逼迫
She pushed her son to pursue an academic career.
她督促儿子从事学术。
③推进；推行；挤出（路）前进
We must push forward the free convertibility of the RMB step by step in an orderly manner.我们应当循序渐进，稳步推进人民币可兑换。
④扩展，扩大；增加
Scientists continue to push back the boundaries of knowledge.科学家不断地把知识领域的边缘向外扩展。
⑤推销
You must push your wares if you want better sales.如果你想要销路好，你必须强行推销你的商品。
1.3push的短语及例句
①push around v.把...推来推去,摆布
Do you think that I'm the type that love can push around?
你会认为我是让爱情左右的那种人吗？
②push back v. 向后推,吞下
Scientists continue to push back the boundaries of knowledge.科学家不断地把知识领域的边缘向外扩展。
③push forward 推进,挺进,勇猛前进,奋勇前进
A few students began to push forward into the interior of Anopopei.接下来的几天中，部队向阿诺波佩岛腹地推进。
④push on v.推动,推进,努力向前
The enemy made a push on the western front.敌人在西线发动猛攻。
⑤push down 向下按, 推倒, 压倒；迫使(某人)接受某种观点
Push down the dollar price rising to become the main force.美元汇率下挫成为推动金价上涨的主要动力。
⑥push ahead 向前推，坚持下去，推行，急速前进
We must push ahead with our work.我们必须推动工作。
⑦push for 急切、强烈地要求；为...奋力争取
Push for all you're worth! 使足劲推！
⑧push away 继续推，推开
Don't push away boat which carried you across the river.
不要用脚推开帮你渡过了河的小船。
2.After a lot of hard work,
在一系列辛苦的工作之后，
you finally have your product.
你最终生产出了产品。
But that's only half the battle.
但那只完成了战斗的一半。
Now you have to get people to buy it.现在你需要让人们来购买它。
2.1hard work辛勤劳动。
2.2a lot of和lots of之间的不同主要体现在使用场合不同、修饰词语不同。a lot of：通常作书面用语，用在更加正式的场合里。lots of：比较口语化，用在比较口语的场合中。一般是以BE动词 lots of 情态动词这样的形式出现。
2.2.1a lot of和lots of的区别
①a lot of：除了可以修饰可数名词也可以修饰不可数名词。
There was a lot of background noise.背景噪音很多。
②lots of：修饰可数名词。
Her daily life involved meeting lots of people.她在日常生活中要接触很多人。
2.2.2a lot of的用法:表示“许多”的意思。a lot of既可接可数名词，也可接不可数名词，多用于肯定句。
a lot of=lots of，可修饰可数或不可数名词，意为“许多”，“大量的”，相当于many或much。 a lot， a
lot of， lots many或much。
a lot of与lots of放在修饰的名词前。
There were a lot of people at the party.有许多人参加聚会。
2.3get sb. to do sth.让某人干某事。
3.Is your product easy to use?
你的产品使用方便吗？
How can your product improve people's lives?
你的产品能怎样改善人们的生活？
Why should people buy YOUR product?
人们为什么应该买你产品呢？
Remember, you need to make your product stand out.
记住，你需要让你的产品很出色。
So tell people what is special about it.所以要告诉人们它的特别之处。
How can you do that?
你能怎么做？
Here are a few suggestions.
这儿有一些建议。
3.1improve people's lives提高/改善人们的生活。
3.2stand out脱颖而出，突出;引人注目，显眼;出色;更为重要;凸起，凸出。
3.3suggestion意为“建议”时，是可数名词。
4Create an ad.
制作一个广告。
First,study your customers' ages,interests and other information.首先，了解你的顾客的年龄、兴趣以及其他信息。
Second, choose a type of ad - TV,bus, magazine, newspaper or Internet.
第二，选择广告的类型——电视、公交、杂志、报纸还是网络。
Third, decide what your ad will tell people about your product.
第三，确定你的广告要告诉人们你产品的什么信息。
Find ways to catch their eye.
要找到方法来抓住他们的眼球。
4.1a type of一种类型的。
4.2decide后接由what引导的宾语从句。
4.3catch one's eye吸引某人的目光。
5.Go to trade shows and present your product.
去交易展会展示你的产品。
People coming to trade shows already have an interest in similar products.去交易展会的人们会有兴趣看相似的产品。
They can experience your product, enjoy it and even come to love it.他们会体验你的产品，喜欢它，甚至爱上它。
5.1trade shows贸易展销会
go to trade shows去贸易展销会
5.2coming to trade shows是现在分词短语作后置定语修饰people。
5.3have an interest in对……有兴趣。
5.4be similar to与……相似，
be similar in在……方面相似。
6.Push your product using samples and good deals.
使用样品和良好的交易促销你的商品。
People get to know the advantages of your product after they experience using it.人们在体验之后，开始了解你的产品的优点。
Offering samples and deals will get you more customers.提供样品和促销品将会让你拥有更多的顾客。
6.1using samples and good deals
为现在分词短语作方式状语。
6.2sample[ˈsɑːmpl]可数名词，样品；样本。
6.3good deals好交易;好生意。
6.4get to know sb./sth.（花时间）了解某人/某物。
You'll like her once you get to know her.你一旦了解了她就会喜欢她的。
She's very nice when you get to know her.你了解她以后就会觉得她非常可爱。
6.5experience用法
①用作及物动词，表示“体验；经历；感受；经受”的含义，其后通常跟名词、代词、动名词或疑问词从句作宾语。
He has experienced bearing the burden. 他经历过承担重担。
He has experienced what hardships mean. 他尝到了艰苦的滋味。
②用作名词，表示“经验；经历；实践；阅历”的含义。作可数名词时，它指 “经历” 或 “体验”；作不可数名词时，指 “经验”。
It was the worst experience of her life.那是她一生中最糟糕的经历。
6.6offer动词，提供；供给。
offer sb. sth.=offer sth. to sb.向某人提供某物。
offer to do sth.主动提出做某事。
6.7Offering samples and deals 提供样品和交易是动名词短语作主语。
7.These suggestions can make your product really shine.
这些建议能让你的产品抢眼。
However, good quality is the most important thing.
但是，质量好是最重要的一点。
With a good quality product and excellent advertising, you will surely succeed.有了好质量和出色的广告，你将一定会成功的。
7.1shine动词，反光；反射。
shine in照射进来，
shine out照射出去。
7.2With a good quality product and excellent advertising是由with引导的介词短语作伴随状语。
7.3surely副词，(对自己的话很有把握，希望他人同意)想必;用于否定句，表示难以置信;无疑;必定;当然
7.4succeed动词，成功；做成。
succeed in sth.在某方面成功
succeed in doing sth.成功做某事。
7.5用法：
7.5.1success:
①不可数名词：汉语意思为“成功，胜利，发财，成名”。
常用短语：
have success in sth在某方面成功，
have success in doing sth 成功做某事,
achieve success 取得成功，
What's the secret of your success? 你成功的秘诀是什么？
Everyone wants to have success in life. 人人在生活中都想成功。
He had success in making a lot of money. 他成功地赚了很多钱。
②可数名词：成功的人或事物。
She was proud of her son's successes.
她为她儿子的种种成就感到自豪。
He was a success as a teacher. 作为一个老师，他很成功。
The party was a big success. 晚会取得了巨大的成功。
7.5.2succeed:不及物动词
If you want to succeed, you have to try your best. 如果你想成功，你必须竭尽全力。
常用短语：
succeed in sth在某方面成功，succeed in doing sth 做某事很成功
用法：动词作谓语或用于to do结构中
He succeeded in finding his way home. 他成功地找到了回家的路。
Everyone wants to succeed. 人人都想成功。
7.5.3successful: adj，成功的，
unsuccessful：adj,不成功的
常用短语：
be successful in/at sth, be successful at/in doing sth
用法：
①用在be动词、系动词之后作表语
He was successful in/at his business. 他的生意很成功。
The boy was unsuccessful in winning first prize. 这个男孩没有取得一等奖。
②修饰名词作定语
He was a successful businessman. 他是一个成功的商人。
③作宾语补足语：
His hard work made him successful.他的努力让他成功了。
7.5.4successfully :adv.
unsuccessfully :adv.
用法：副词用来修饰实义动词
He climbed to the top of the mountain successfully. 他成功地爬到了山顶。
