每天学一点消费行为知识
Learn a little knowledge of consumer behavior every day consumer
消费者
狭义：指购买、使用各种消费品或者服务的个人与住户。
广义：指购买、使用各种产品与服务的个人或者组织。
不同类型购买行为角色
倡议者：首先提出或倡议购买某一产品的人。
影响者：其看法或者建议对最终购买决策具有一定影响力的人。
决策者 ：在是否买、为何买、如何买、哪里买等方面做出部分或者全部决定的人。
购买者：实际购买产品或服务的人。
使用者：实际消费或使用产品、服务的人。
Narrow sense: refers to individuals and households who purchase and use various consumer goods or services.
Broadly speaking: refers to individuals or organizations that purchase and use various products and services.
Different types of buying behavior roles
Proponent: The person who first proposed or advocated the purchase of a certain product.
Influencer: A person whose opinions or suggestions have a certain influence on the final purchase decision.
Decision maker: A person who makes some or all of the decisions on whether to buy, why, how, where to buy, etc.
Buyer: The person who actually purchases the product or service.
User: People who actually consume or use products and services.
消费者行为特点
1. 消费者行为涉及很多人。
购买决策过程中不仅只有购买则或使用者本人的参与。
2. 消费者行为不仅仅是购买。
购买活动非常重要，但它并不是消费者或的产品或服务的唯一途径，例如：租借、馈赠等。
3. 消费者行为涉及很多决策。
消费者行为涉及的决策包括是否买、买什么、为什么买、如何买、什么时候买、哪里买、买多少、多长时间买等一系列决定。
4. 消费者行为是一个动态的过程。
获得、使用和处置产品在时间上会遵循一定的顺序，这为企业如何洞悉和影响消费者提高了某种条件和可能。
5. 消费者行为的的多样性和复杂性。
多样性表现为不同消费者的需求、偏好以及选择产品的方式等方面各有侧重、互不相同；同一消费者在不同的时期，不同的情境，不同产品的选择上，其行为呈现很大的差异性。消费者行为的复杂性，一方面可以通过它的多样性，多变性反映出来，一方面也体现在它受很多内、外部因素的影响，而且其中很多因素既难识别又难把握。
Consumer behavior characteristics
1. Consumer behavior involves many people.
It is not only the purchase decision or the user’s participation in the purchase decision-making process.
2. Consumer behavior is more than just buying.
Purchasing activities are very important, but it is not the only way for consumers or products or services, such as leases, gifts, etc.
3. Consumer behavior involves many decisions.
The decisions involved in consumer behavior include a series of decisions such as whether to buy, what to buy, why to buy, how to buy, when to buy, where to buy, how much to buy, and how long to buy.
4. Consumer behavior is a dynamic process.
Obtaining, using, and disposing of products will follow a certain order in time, which improves certain conditions and possibilities for companies to understand and influence consumers.
5. The diversity and complexity of consumer behavior.
Diversity is manifested in that the needs, preferences and ways of choosing products of different consumers have their own emphasis and are different from each other; the same consumer in different periods, different situations, and different product choices show great behavior. difference. The complexity of consumer behavior can be reflected by its diversity and variability on the one hand, and on the one hand it is also reflected in the influence of many internal and external factors, and many of them are difficult to identify and grasp.
每一天学一点消费行为小知识，了解消费者行为知识，通过研究购买决策行为，可以使我们更加理智地进行购买决策！
Learn a little knowledge of consumer behavior every day, understand consumer behavior knowledge, and study purchase decision-making behavior, so that we can make purchase decisions more sensibly!
参考资料：知乎，百度，谷歌翻译
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