3. 车祸广告
2018年为了推广自己的外卖程序DoorDash，汉堡王与西班牙创意公司LOLA MullenLowe合作，推出一组以车祸为主题的平面广告，画面上只标有一行小字——“交给我们吧。”广告内容便是路过的汽车撞进了汉堡王的店铺中，尽管汉堡王保证，并没有人在广告提到的撞车事故中严重受伤，但这样“挥金如土”又“导向不正”的推广方式还是引起了一部分争议。
参考资料：
1. Short History of Burger King，The Balance of Small Business
2. History of Burger King，History of Branding
3. How Burger King Went From "Insta-Burger King" to Fast-Food Royalty，The Mottey Fool
4. Burger King's latest sustainability effort: reduce cow farts，CNN Business
5. Tesla Autopilot confuses Burger King for stop signs, they turn into ad campaign，electrek.co
6. Burger King Vs Mcdonalds: Ads fried in a flaming feud，media samosa
7. Burger King stops selling Whoppers to help McDonald’s cause: but does it make BK look better than McD’s?，Medieum.com
8. How Burger King won McDonald’s’ cancer-awareness campaign—and 3 top takeaways for PR，AgilityPR.com
9. 7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales，ADWEEK
10. The untold truth of Burger King，Mashed
11. McDonalds Vs Burger King Burger Wars [2019]，YouTube：William JNK Baskerville
12. Burger King Whopper击败了巨无霸1994，YouTube：90年代广告片
13. 麦当劳的真正死对头不是肯德基，网易浪潮工作室
14. 汉堡王 VS 麦当劳：专业互怼50年，首席品牌官
15. Burger King: Flame-grilled Since 1954 by David Miami，The Drum
16. 玩火还不够，汉堡王这次闹“翻车”，TOPYS
